Key Benefits Of Using Performance Marketing Software

Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of shopping organizations are turning to server-side monitoring as a method to enhance their data collection processes. While it needs a lot more technical knowledge than normal GTM and may present added costs, it can lead to greater accuracy and more trustworthy information


Pixel tracking uses a piece of code to register conversions on your website. It's easy to establish and less vulnerable to advertisement blockers.

1. A lot more precise data
The traditional approach of tracking conversions on a site, using pixels, is having problem with transforming internet browser personal privacy policies. This suggests that the information being sent out to Google Ads, Facebook Business Manager and other systems is much less precise than it should be.

Server-side monitoring is an extra safe and secure choice that aids to bypass these constraints, as it's filled from your very own domain and treated as first-party code, meaning it's less likely to be affected by advertisement blockers or various other safety procedures. This gives a lot more precise data and a more total image of individual journeys across networks.

In addition, this type of tracking allows businesses to track conversions outside of the site, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives marketers more possession over the information they send out, and makes it much easier to abide by different data laws. It's also a whole lot much less prone to scams, as it's more difficult for fraudulent stars to adjust the system by changing the postback URL.

2. Better control over data.
Server-side monitoring enables companies to collect and enrich information prior to sending it to third-party analytics/advertising platforms. This boosts information efficiency and accuracy, which can help marketers make even more enlightened advertising decisions.

Traditional pixel monitoring counts on JavaScript tracking codes that are put in website site visitors' web browsers. These tracking codes are typically blocked by advertisement blockers, which can lead to data collection disturbances and unreliable results. Server-side monitoring allows businesses to bypass these constraints and supply accurate, regular data that is much less prone to interference.

This sort of tracking additionally enables companies to track conversions that happen outside of the site, like telephone call and in-store purchases. This is necessary considering that new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason that S2S is a lot more reliable for organizations seeking to adjust to these changes.

3. Much less prone to fraudulence
Server-side tracking makes it possible for companies to adjust data hauls before it reaches 3rd party endpoints, enhancing safety and security and privacy. This is particularly important as different internet browsers and platforms significantly change exactly how they handle cookies. For instance, in iphone 14, Safari will only provide first-party cookie information and will not permit pixel-based tracking. Utilizing server-side monitoring, you can bypass these limitations and continue to track conversions that took place outside of your web site.

On top of that, server-side tracking allows you to record user information straight on your own servers. This gets rid of dependancy on third parties, which can be susceptible to violations and privacy infractions.

A server-side radar is a collection of instructions that tells your web site's web server what events to tape-record. This information is after that sent out to analytics devices like Google Analytics and Facebook Company. It's additionally used to activate event-based advertisements, such as retargeting. In contrast, pixel monitoring is a different technique that uses a little item of code on your webpage to gather information from users.

4. Much easier to apply
Server-side tracking is an information collection procedure that happens on the web site's very own server, bypassing web browser constraints. This means that data accumulated by the website/app is first sent to the server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this strategy is that it reduces the scope of data administration and offers organizations much more control over transmission, making it normally extra dependable. Consequently, it's much less vulnerable to data difficulties triggered by points like a busted link or an energetic advertisement blocker being installed.

With OWOX BI's Server-Side Tracking, your company can gather real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is then passed directly to your marketing and advertising tools on the server. This allows you to have more accurate data and helps guarantee compliance with privacy policies mobile user engagement analytics such as GDPR. Additionally, it likewise prevents the monitoring restrictions enforced by internet browsers and advertisement blockers.